Social Media Marketing
“Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand. We are seeing progress every day online, and businesses are doing their level best to keep up and get ahead.
However, when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business.
So why are only 16% of CEOs currently participating in social media? IBM’s 2012 Global CEO Study found that most CEOs are clearly not taking social media seriously. Only one of more than 1,700 respondents had their own blog! Some are on LinkedIn, fewer on Twitter and even less on Facebook, Google+ and elsewhere on the web.”
Sir Richard Branson
Today, before someone chooses to do business with you, chances are they may take the time to ‘Google’ your name or business name. While this may seem like the smart thing to do as a consumer, it can be a nightmare for businesses.
If you happen to have an unhappy customer who wants the world to know what he or she thinks about you, your business can be dragged through the mud. Therefore, online reputation management